Recent article about Nestle Maggi just fascinated me, Indian are largest consumers of Maggi (so called Chinese noodles), Nestle revived the brand Maggi and launched may variants, It has even roped actress Preity Zinta for its advt.I did small research how much premium we pay for these variants (only on veg..), Interesting out come Nestle steals consumer by called " Just noticeable change "Regular (Masala & Curry) 100gm pack cost us Rs. 10.00Dal - Atta varients 90 gm pack cost us Rs. 13.00 with premium of 44%Rice noodle varients 83 gm pack cost us Rs. 15.00 with premium of 80.72%These new variants are not 100 gm pack as we think they are 90 gms and 83 gms packed as if it resembles 100gm ( Do we have regulator to watch standard pack sizes ? )
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