Adding any P to 4Ps in the Marketing mix model may be like adding a leg to a 4 legged Table. But I always feel Market mix model lacks good fitment in few scenarios.
Timing of a Product sale or launch ( Period – 5th P ) shall the models’ fitment in most of scenarios.
The model shall be explained through following case.
TVS launched its first 4 stroke 150 cc Scooter in 1998 with price tag Rs. 39,000 /- and Honda launched its Honda Activa Model 4 Stroke 100 CC in 2001 with tag of Rs 39,800 /-.
Comparing these two products, Spectra was much better product in all aspects of 4Ps but the product failed miserably.
Pure timing was the issue with Spectra launch, during 1998s Bajaj cub available at Rs 23,000/- Market could not feel the environmental advantages with 4 S engines.
By the time of Honda launch Bajaj cub or Chetak phased out from the market, leaving a vacuum for Honda to fill in. Many more examples shall be given as support “Period” shall be another P candidate in Marketing mix Model.
Timing of a Product sale or launch ( Period – 5th P ) shall the models’ fitment in most of scenarios.
The model shall be explained through following case.
TVS launched its first 4 stroke 150 cc Scooter in 1998 with price tag Rs. 39,000 /- and Honda launched its Honda Activa Model 4 Stroke 100 CC in 2001 with tag of Rs 39,800 /-.
Comparing these two products, Spectra was much better product in all aspects of 4Ps but the product failed miserably.
Pure timing was the issue with Spectra launch, during 1998s Bajaj cub available at Rs 23,000/- Market could not feel the environmental advantages with 4 S engines.
By the time of Honda launch Bajaj cub or Chetak phased out from the market, leaving a vacuum for Honda to fill in. Many more examples shall be given as support “Period” shall be another P candidate in Marketing mix Model.
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